Meet Our SS21 Resort Collection 'The Dreamy World'
We are finally introducing our brand new collection The Dreamy World to you!
Roses are red, violets are blue another desirable collection of Women&Women is coming for you. Starting with a classic children's rhyming poem let’s continue with the fact that we all grew up with fairy tales since childhood, and there is of course a fairy tale that we all know by heart. We all have at least once dreamed of going through the rabbit hole in Alice in Wonderland to be in the fantasy world Alice entered, or to go to the Land of Oz, where Dorothy in the Wizard of Oz arrived with her tornado house. Our biggest dreams were actually formed by the influence of those tales we listened to, the cartoons we watch, and we all wanted to be the main character of those fairy tales. Didn't we all get tired of the dozens of problems in today's world and try to take a shelter in the world of our dreams?
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In our new collection, as Women & Women, we aim to take you away from this world and take you to the world of your dreams. We offer you the opportunity to cast your dreams into your lifestyle with your outfits in our new collection that we leave our basic idea to your imagination instead of the utopian world we create. With our collection inspired by the idea of a utopian dream world both in our patterns and designs, you can live that fairy tale you read, watch or dream of.
In our new collection, where we include geometric, organic and irregular designs, we caricatured abstract and concrete plant figures by illustrating them. We preferred to make you reflect what you desire with our kimono and kimono dresses, rather than fictionalizing the world in our dreams on our products by using floral patterns and 'Allovert Print' work that evoke a dream world that does not exist in real terms.
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Just like the prints we also used our color choices in the direction of more colorful and more vibrant colors compared to our previous collections. We made our collection, which includes 35 Pantone color palettes in total, even more unique with names we give them. We chose to give utopian names to the pieces of our The Dreamy World Collection, which we released with 18 designs. From Sangri-la, which means lost heaven, to Campanella, means the land of the sun, from Charlotte, which means the country of women that corresponds exactly with the image of our brand, to Belami, meaning the utopia of looking back, we have chosen names that are both unique and compatible with them.
Sustainable Fashion and Timeless Designs as Usual!
As we have mentioned before in our blog posts and social media accounts, we have followed the path of our previous collections and used sustainable fashion and timeless designs in our new collection. In all processes of the production of our new collection, as always, we focused primarily on timeless design and seasonless clothing. The concept of "out of trend" is out of the question for Women&Women designs this season.
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As Women&Women, we aim to produce products that do not create an anxiety about combinations and even to eliminate combinations anxiety and ensuring the timelessness of our products that are both complementary to combinations and can be worn alone, both in themselves and in their designs. Even though The Dreamy World came out as a Spring / Summer 2021 collection, it is designed as usual without season and is suitable for clothing in other seasons. We are also happy to launch a collection that can be combined timelessly with the power of our designs instead of short-term trends. Sustainable fashion is more than appealing to fashion textiles or products. As Women & Women, we want to encourage change in fashion products, protect nature and add value to the geography we live in. We have been implementing zero waste and upcycling strategies in the production process from day one. In this collection, as in the others, we did not leave our waste to the nature and obtained products with high added value. We are in the sustainable fashion movement that operates the fashion system for greater ecological integrity and social justice.
Editor: Yasmin Yazıcı
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